Envoy to the Horde: GMC Trademarks a Name From Its Past

Someone at General Motors has been studying the company history books again. Fresh news earlier this year taught us the company is bringing back the storied Blazer nameplate, appending it to a FWD-based crossover in a move that disappointed some fans but will surely delight GM beancounters as they’ll probably sell every one they can make to a crossover-thirsty public, the majority of whom care not one whit about the old body-on-frame machine.

A trademark application uncovered by a GM Inside News forum poster suggests GM could be poised to bring back another well-known badge. This time, it is GMC’s turn to plumb their collective memory for a popular name. The lead image above gives you all the clues you need as to which one it may be.